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AI Business虎嗅

AI Personal Assistants, AI Phones and Embodied Intelligence Have Yet to Find Real Demand

虎嗅1 min read
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A Chinese investment columnist outlines Zeng Ming's three-stage model of AI: infrastructure, mass application, and AI-native applications. He argues that only AI Q&A and AI programming have truly monetized so far, while AI personal assistants, AI phones and embodied intelligence remain driven by corporate strategic ambitions rather than genuine consumer demand.

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The article argues that only AI Q&A and AI coding have achieved real commercial traction, while personal AI assistants, AI phones, and embodied intelligence remain driven by corporate strategic ambition rather than proven consumer demand. For the AI industry, this suggests that near-term value will concentrate in high-value productivity scenarios and that companies betting on consumer AI without clear monetization paths face significant risk, while incumbents with distribution advantages may ultimately win through existing channels.

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Translated text

AI is an all-encompassing, epoch-making technology, but its concrete impact remains hard to predict. Professor Zeng Ming describes three stages: (1) infrastructure, where tokens become the unit of measure for on-demand AI services and 2026 is expected to mark the close of this phase; (2) an explosion of applications, mostly agent-based enhancements layered onto existing businesses; and (3) AI-native applications that redefine tasks, organizations and business models. The author argues that token costs no longer block high-value AI scenarios. In the past four years, only a few areas have truly exploded: AI Q&A from ChatGPT and Doubao, which is replacing search engines; AI programming and AI office tools such as Claude Code, which have achieved real commercialization by replacing labor; and AI video generation such as Seedance and Kling, which is popular mainly in China. AI Q&A has not yet monetized. ChatGPT has 1.1 billion weekly active users but only 50–60 million paying subscribers, a conversion rate of 5–6%. For direct-to-consumer paid services, conversion typically stays below 10%, which is why ChatGPT is exploring advertising. Meta's Muse AI personal assistant, along with Alibaba's Qianwen Go and Ant Group's Lingguang, reflects a pattern in which corporate narratives and ambitions outweigh real user demand. The author concludes that AI personal assistants, AI phones and embodied intelligence have not yet found genuine demand, and that companies are moving too early, driven by the urgency to find consumer-facing scenarios that justify huge capital expenditure.

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